Academic Programs

MS Marketing


Mission Statement

The mission of this program is to produce research scholars who can contribute to the academic, as well as industrial research eco-system globally.  

Program Objectives

The primary objective of this program is to produce quality graduates who are able to contribute to society by carrying out cutting-edge research studies. Students are exposed to marketing research courses, theories, critique and are encouraged to publish research articles throughout the degree program. This program also helps students to prepare and to continue their research passion and admit into a Ph.D. program. 

The program emphasizes analytical and quantitative decision-making skills besides implanting the knowledge of marketing concepts, thus preparing the students for today’s marketplace. Students will go through rigorous training and will be exposed to latest concepts, tools, and techniques in marketing research.

The exposure to latest tools and techniques will polish the technical skills and expertise gained through coursework. The students shall be given exposure to paradigms of Consumer Behavior, Brand Management, Services Marketing, Distribution, Integrated Marketing Communications and Strategic Marketing.

Program Summary

Program Duration: 2 years
Semesters: 4
Total Credit Hour: 30
Coursework: 24 
4 Core Courses, 4 Electives, and 6 credit hours Research thesis

For the final research thesis, students will be allocated a faculty member as a supervisor. Student will have 6 months to defend proposal, complete thesis document and defend thesis in front of an external examiner. It is highly encouraged that students publish in HEC recognized journals from their MS study.

 Admission Requirements

  • 16 years of education in relevant discipline from HEC recognized institution.
  • First division or cumulative grade point average (CGPA) of 2.5 out of 4.0 or equivalent.
  • GAT-General test is compulsory.
  • In the entrance test, 60% marks must be obtained.
  • Successful interview with the selection committee.
  • In case of 16-year non-business education, the admitted candidate will be required to take deficiency courses as determined by the selection committee

Program Structure

Following are the details of the courses:

Core Courses:

  • Research Methodology
  • Statistical Analysis for Applied Statistics
  • Strategic Marketing Management
  • Advanced Consumer Research

Elective Courses (Any Four):

  • Digital Marketing
  • Web Marketing and Analytics
  • New Venture Creation
  • Strategic Brand Management
  • Integrated Marketing Communications.
  • Product Innovation & Development.
  • International Marketing
  • NeuroMarketing Research

*Students can take a maximum of 2 electives from other departments

Research Thesis

Students will complete and defend a 6-credit hours research thesis under the supervision of a faculty member.

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