Introduction
Media and communication is one of the fastest growing disciplines of the social sciences which has created a huge demand for professionals well versed in all mediums of communication. The media industry is leading the way in the communication revolution that is sweeping across the world. A society rich in information has become an essential need for socio-political and socio-economic stability of any nation. Socio-political and economic stability of any nation depends greatly on the richness of information and its proper management.
Program Objectives
- Make Pakistani society information rich
- Fulfill all demands of human resource required in media and communication market.
- Manage media revolution in a highly professional manner
- Create professional excellence
- Discover innovations in the field of media and communication
- Motivate students to launch their own media entrepreneurship on small scale
Course Division
In view of HEC’s policy and all requirements for BS Social Sciences programs, the courses of the program have been divided into the following five categories:
- Compulsory
- Introductory
- Foundation courses
- Interdisciplinary
- Major and Specializations
Learn-and-Earn Approach
We are committed to apply a very professional approach by providing an environment to the students where they can learn through the blend of theory and practice in a benefiting manner and then transform their learning into earning in a real sense.
Program Strategy
Application of new and growing body of knowledge these days is the key to a successful career in the media. Without this, the students are not equipped to be solid professionals in the competitive and demanding media market which is constantly evolving and coming up with new challenges.
Keeping this market need in mind, we are conscious about the fact that the students of BS 4-Year Program have not only more time of study than the Master students (who have half the time to study the discipline as compared to BS students), they are also of an age where it is easier to pick up knowledge and learn the use of new technology. Taking advantage of this, we will consciously utilize these potentials to enhance students’ capacity and to get them to learn innovative professional practice faster and better.
During the study, we will design the students’ potential strategically to take maximum benefit to prepare them as “Young Leaders of Change” in Pakistan who will defuse across the border. Emphasis will be given to maintain balance between class work and practical environment for maximum practical training.
Practical Training
- Audio / visual Lab
- FM Radio
- Lab Newspaper
- Field Projects
- Work Shop
Off-Campus Training
Admission Criteria
Inter / A Level or equivalent with 45% marks