Introduction
An associate degree is a 2-year post intermediate qualification that is primarily offered in market-driven subjects. This degree opens new horizons to a more promising career path. This flexible and paced degree allows you to earn a valuable qualification in just 4-semesters. Associate Degree provides an excellent platform for starting the journey, whether you want to pursue a career or opt for an advanced degree down the road. It offers ample opportunities to the students by enabling them to join the practical field immediately or leads them towards bachelor's degree programs by transferring credit hours.
Objectives
The associate degree in Sales and Marketing has been designed to expose various aspects of selling, marketing, advertising, branding, supply chain management, implementing business plans, selecting, training, compensating, leading and motivating successful sales team in the local and global market place. Every Organization Corporation, nonprofit, government agency or family business relies on sales and marketing professionals to build a brand, expand a customer base and make persuasive arguments.
Salient Features
- Equivalent to BA/ BSc/ B.Com/ 14 years Education
- Semester System (4-Semester, 2-Years)
- 66 credit hours (22 Subjects of 3- Credit hours each)
- Courses designed to develop student's communication, interpersonal, analytical and specialized occupational skills.
- Dynamic aproach in course designing through industry coordination
- Affordable fee structure
- A gateway to the regular 4 years bachelors programs
Program Summary
Duration: 2 Years
Entry Requirements: Minimum 40% marks in Intermediate / A-Level or equivalent.
Program Type: Morning/ Evening
Program Structure
Program Structure for Associate Degree in Sales and Marketing.
Total Credit Hours: 66
Total Courses: 22
Semesters: 4
Duration: 2 years
|
Particulars
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No. of Courses
|
Credit Hours
|
|
Compulsory courses
|
06
|
18
|
|
Foundation courses
|
04
|
12
|
|
Content courses
|
10
|
30
|
|
Electives
|
02
|
06
|
|
Total
|
22
|
66
|
Roadmap
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Semester 1
|
|
Sr#
|
C.Code
|
Course Title
|
Credit Hours
|
|
1
|
IS- 227
|
Introduction to Computing
|
3
|
|
2
|
EN- 114
|
English Grammar and Composition I
|
3
|
|
3
|
QM- 231
|
Business Mathematics & Statistics
|
3
|
|
4
|
EC- 213
|
Fundamentals of Economics
|
3
|
|
5
|
MG- 210
|
Introduction to Business & Markets
|
3
|
|
6
|
SC- 222
|
Islamic Studies
|
3
|
|
Total
|
18
|
|
Semester 2
|
|
7
|
AC- 104
|
Accounting Principles
|
3
|
|
8
|
EN- 221
|
English Grammar and Composition II
|
3
|
|
9
|
MG- 354
|
Introduction to Management
|
3
|
|
10
|
MK- 350
|
Principles of Marketing
|
3
|
|
11
|
SC- 280
|
Pakistan Studies
|
3
|
|
Total
|
15
|
|
Semester 3
|
|
12
|
MK- 355
|
Principles of Advertising & Promotion
|
3
|
|
13
|
MK- 360
|
Retail Marketing
|
3
|
|
14
|
MK- 365
|
Principles of Branding
|
3
|
|
15
|
EN-326
|
Business Communication & Report Writing
|
3
|
|
16
|
MK- 353
|
Consumer Behavior
|
3
|
|
17
|
IS- 310
|
Introduction to E- Commerce/ E-Business
|
3
|
|
Total
|
18
|
|
Semester 4
|
|
18
|
MK- 366
|
Services Marketing
|
3
|
|
19
|
MK- 380
|
Marketing Research
|
3
|
|
20
|
MK- 385
|
Marketing Management
|
3
|
|
21
|
MK- 370
|
E- Marketing
|
3
|
|
22
|
FN- 350
|
Business Finance
|
3
|
|
Total
|
15
|
|
Grand Total
|
66
|