Faculty Profile

Usman Ehsan

MBA, American University of Sharjah, UAE, MS, SZABIST, Pakistan

Assistant Professor, Incharge Business Programs, KUBEAC

[email protected]

Usman Ehsan is currently working as an Assistant Professor of Marketing at KUBEAC (Knowledge Unit of Business Economics Accounting and Commerce). He is In-charge of Business Graduate Programs and also In-charge of NBEAC Accreditation. Usman Ehsan holds B.Sc (Hons) from GIFT University-Pakistan with Full Scholarship, MS from SZABIST-Pakistan and MBA from American University of Sharjah-United Arab Emirates (top ranked by Forbes, ME) with Full Scholarship. Before joining UMT, Mr. Usman taught at GIFT University. Mr. Usman worked with national and international organizations including Welcome Industries, World-Vision, National Institute of Rural Management (N-IRM) and American University of Sharjah. Apart from his professional career, he is an active researcher and he developed a platform of Asian Society of Management and Marketing Research (ASMMR) to promote and develop the quality of research in Asia. In academic research his research appeared in HEC recognized and impact factor journals. He presented his research in several international research conferences. One of his conference paper received Best Paper Award from Emerald Group of Publishing (UK).

Interest Areas:

  • Marketing
  • Consumer Behavior
  • Services Marketing
  • Brand Management
  • Marketing Research


  • Best Paper Award by Emerald Group of Publishing
    Usman (Feb. 2012) “Key benefits and potential barriers to University-Industry research collaborations; Empirical evidence from the services sector of developing country”

Journal Publications:

  • Usman, Ehsan; Khalid Mehmood and Sanem, Sehribanoglu (2016) “Measuring Brand Loyalty in cola market; a three dimensional approach”, Abasyn Journal of Social Sciences, in Vol. 11 (1)
  • Usman, Nicholas J Ashill (2014) “Drivers of Patents’ Trust in Doctors: A Study of Private Healthcare in Pakistan” International Journal of Healthcare Management, Vol. 10, No. 7, 237-246 Ranked “C” in Australian Business Deans Council Ranking
  • Langrial, Kashif and Usman (2014) “Exploring Attitudes of Pakistani and Canadian Children towards Television Advertisements: A Cross-Cultural Comparative Analysis”, Asia-Pacific Journal of Management and Research Innovation, Vol. 10, No. 3, 191-201
  • Usman, (Sept. 2012) “Factors Important for the Selection of Fast Food Restaurants; An Empirical study across three cities of Pakistan” British Food Journal (Impact Factor-1.7), Vol.114, Issue 9
  • Kashif and Usman, (2010) "Exploring the Most Important Factors while Branding the Business Schools" Journal of Management and Social Sciences, Vol. 6, No. 1, 36-43

 Conference Presentations & Publications:

  • Usman, Nicholas J. Ashill, and Annibal J. Scavarda (March, 2012), “Antecedents of patients’ trust in doctors:  Evidence from a developing economy” 9th Annual World Congress of the Academy for Global Business Advancement and Advances in Global Business Research, ISSN: 1549-9332, Vol. 9 (1)
  • Usman, Ehsan; Khalid Mehmood and Sanem, Sehribanoglu (October, 2012) “Testing tri-dimensional approach to measure brand loyalty; a study of a cola market from a developing country” First Asian Business Research Conference, ISSN- 2227-7935
  • Usman (Feb. 2012) “Key benefits and potential barriers to University-Industry research collaborations; Empirical evidence from the services sector of developing country” Young Business Leaders Conference, UAE
  • Usman, Faisal and Zahid, (2011) “Patients’ trust in physicians & private hospitals: study of interpersonal & Org. factors for trust development” 11th International Research Conference by SZABIST, 2011
  • Usman, and Zahid (2010) “Consistent Services Brand: A tridimensional approach” 11th International Research Conference by SZABIST, 2010
  • Usman, Khurram, Hina (Jan, 2009) "Youth Clusters in customer preferences" 5th International research conference by ISOSS & NCBA
  • Khurram, Usman, Sumra and Nazia (May, 2008) "Cell-Phone usage preferences amongst educated Youth" 4th international research conference by ISOSS & UOG

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