UNIVERSITY OF MANAGEMENT AND TECHNOLOGY

Academic Programs

Associate Degree in Sales and Marketing

Overview

Introduction

An associate degree is a 2-year post intermediate qualification that is primarily offered in market-driven subjects. This degree opens new horizons to a more promising career path. This flexible and paced degree allows you to earn a valuable qualification in just 4-semesters. Associate Degree provides an excellent platform for starting the journey, whether you want to pursue a career or opt for an advanced degree down the road. It offers ample opportunities to the students by enabling them to join the practical field immediately or leads them towards bachelor's degree programs by transferring credit hours.

Objectives

The associate degree in Sales and Marketing has been designed to expose various aspects of selling, marketing, advertising, branding, supply chain management, implementing business plans, selecting, training, compensating, leading and motivating successful sales team in the local and global market place. Every Organization Corporation, nonprofit, government agency or family business relies on sales and marketing professionals to build a brand, expand a customer base and make persuasive arguments.

Salient Features

  • Equivalent to BA/ BSc/ B.Com/ 14 years Education
  • Semester System (4-Semester, 2-Years)
  • 66 credit hours (22 Subjects of 3- Credit hours each)
  • Courses designed to develop student's communication, interpersonal, analytical and specialized occupational skills.
  • Dynamic aproach in course designing through industry coordination
  • Affordable fee structure
  • A gateway to the regular 4 years bachelors programs

Program Summary

Duration: 2 Years

Entry Requirements: Minimum 40% marks in Intermediate / A-Level or equivalent.

Program Type: Morning/ Evening

Program Structure

Program Structure for Associate Degree in Sales and Marketing.

Total Credit Hours: 66

Total Courses: 22

Semesters: 4

Duration: 2 years

Particulars

No. of Courses

Credit Hours

Compulsory courses

06

18

Foundation courses

04

12

Content courses

10

30

Electives

02

06

Total

22

66

 Roadmap

Semester 1

Sr#

C.Code

Course Title

Credit Hours

1

IS- 227

Introduction to Computing

3

2

EN- 114

English Grammar and Composition I

3

3

QM- 231

Business Mathematics & Statistics

3

4

EC- 213

Fundamentals of Economics

3

5

MG- 210

Introduction to Business & Markets

3

6

SC- 222

Islamic Studies

3

Total

18

Semester 2

7

AC- 104

Accounting Principles

3

8

EN- 221

English Grammar and Composition II

3

9

MG- 354

Introduction to Management

3

10

MK- 350

Principles of Marketing

3

11

SC- 280

Pakistan Studies

3

Total

15

Semester 3

12

MK- 355

Principles of Advertising & Promotion

3

13

MK- 360

Retail Marketing

3

14

MK- 365

Principles of Branding

3

15

EN-326

Business Communication & Report Writing

3

16

MK- 353

Consumer Behavior

3

17

IS- 310

Introduction to E- Commerce/ E-Business

3

Total

18

Semester 4

18

MK- 366

Services Marketing

3

19

MK- 380

Marketing Research

3

20

MK- 385

Marketing Management

3

21

MK- 370

E- Marketing

3

22

FN- 350

Business Finance

3

Total

15

Grand Total

66

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Associate Degree in Sales and Marketing

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