News and Announcement

Series of Panel Discussions: Marketing of Services

Saturday, January 02, 2016

In the course of Services Marketing under the supervision of Mr. Usman Ehsan (Lecturer, Marketing) students of BBA and MBA were assigned a project to write Industry White Paper on Marketing of Services in Sialkot. In this project students were asked to select one industry and then conduct a series of Panel Discussion on Marketing of Services with experts of their selected industry to discuss the dynamics of that service industry. Over the period of two weeks students successfully conducted 15 Panel Discussion on following industries:

  1. Banking Industry
  2. Secondary Education
  3. Intermediate Education Industry
  4. Higher Education Industry
  5. Fast Food Industry
  6. Hotel Industry
  7. Restaurants Industry
  8. Healthcare Industry
  9. Event Management Industry
  10. Consultancy Industry

Following is the list of senior representatives who participated in these Panel Discussions:

Name Designation Organization
Malik Adeel Director HFC
Salman Yousaf Manager Subway
Tahir Jamil Branch Manager Meezan Bank
Rizwana Sahfeeq Operational Manager Women Bank
Zahid Butt Branch Manager Allied Bank
Hina Branch Manager Allied Bank
Zulfiqar Khan Branch Manager JS Bank
Imran Malik Branch Manager NIB Bank
Adnan Ahmed Branch Manager Askari Bank
Rubab Khan Branch Manager United Bank Limited
Shah Jahan Principal Marhaba Elementary School
Javeid Noor Tambra Principal City Model High School
Malik Tariq Principal New Age Public High School
Bilal Qureshi Principal New Cantt Public High School
Nasir Hayat General Manager Hotel Denver
Mohsin Muhammad Manager Sales & Marketing Hotel Javson
Malik Omer Muni Manager Sales Hotel the Jeevens
Qamar Abbas Account Department Hotel Golden Eye
Ejaz Abbas Chief Manager Hotel Taj Palace
Sheikh Nadeem Chief Manager Silver Spoon
Ali Raza Jaffri Regional Manager Mazzeo Café
Murtaza Nasir General Manager Frangoz Café
Laeeq ur Rehman Branch Manager Pizza Fort
Jan Muhammad Branch Manager Almaida
Usman Butt General Manager White Palace
Ejaz Ahmed General Manager Grace Banquet
Abdullah Malik General Manager Mughal.e.Azam Hotel
Awoon Raza General Manager Royal Palace Hotel
Kashif Bajwa General Manager Barkat Events
Usman Peerzada General Manager Grace Marque
Shams Vice Principal Superior College
Asif Principal Standard College
Rizwan Vice Principal Concordia
Shumaila Vice Principal NISA College
Waleed Malik Principal SIIT College
Salman Javaid Marketing Manager SABAC
Javaid Vice Principal UCP
Qasim Ahmed Faculty Member UOG
Kashif Saeed Faculty Member GIFT University
Khurram Faculty Member Leadership College
Azhar Babar Principal ILM College
Kashif Founder ELC
Dr Sheraz Medical superintendent Allama Iqbal hospital
Dr Khadija ameen Doctor CMH
Dr Sadia Doctor Islam center
Dr Neelam Tariq Medical superintendent Sardar Beghum
Dr LailaTariq doctor Azad Kashmir trust hospital
Dr Mehmood Medical superintendent Sialkot medical complex
Dr ADEEL Doctor Amina hospital
Dr Mohsin Doctor Khalida hospital
Dr Shafique Specialist General hospital, Gohadpur

Mr Syed Muhammad Belal (Director Campus) and Dr Shahid Javaid Butt (Director Academics) participated in these Panel Discussions to honor the speakers and they appreciated the overall activity. Mr Syed Belal awarded certificates and specially arranged a cup of tea with class of services marketing to encourage and motivate them to continue such industry oriented projects.

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