In the course of Services Marketing under the supervision of Mr. Usman Ehsan (Lecturer, Marketing) students of BBA and MBA were assigned a project to write Industry White Paper on Marketing of Services in Sialkot. In this project students were asked to select one industry and then conduct a series of Panel Discussion on Marketing of Services with experts of their selected industry to discuss the dynamics of that service industry. Over the period of two weeks students successfully conducted 15 Panel Discussion on following industries:
- Banking Industry
- Secondary Education
- Intermediate Education Industry
- Higher Education Industry
- Fast Food Industry
- Hotel Industry
- Restaurants Industry
- Healthcare Industry
- Event Management Industry
- Consultancy Industry
Following is the list of senior representatives who participated in these Panel Discussions:
| Name |
Designation |
Organization |
| Malik Adeel |
Director |
HFC |
| Salman Yousaf |
Manager |
Subway |
| Tahir Jamil |
Branch Manager |
Meezan Bank |
| Rizwana Sahfeeq |
Operational Manager |
Women Bank |
| Zahid Butt |
Branch Manager |
Allied Bank |
| Hina |
Branch Manager |
Allied Bank |
| Zulfiqar Khan |
Branch Manager |
JS Bank |
| Imran Malik |
Branch Manager |
NIB Bank |
| Adnan Ahmed |
Branch Manager |
Askari Bank |
| Rubab Khan |
Branch Manager |
United Bank Limited |
| Shah Jahan |
Principal |
Marhaba Elementary School |
| Javeid Noor Tambra |
Principal |
City Model High School |
| Malik Tariq |
Principal |
New Age Public High School |
| Bilal Qureshi |
Principal |
New Cantt Public High School |
| Nasir Hayat |
General Manager |
Hotel Denver |
| Mohsin Muhammad |
Manager Sales & Marketing |
Hotel Javson |
| Malik Omer Muni |
Manager Sales |
Hotel the Jeevens |
| Qamar Abbas |
Account Department |
Hotel Golden Eye |
| Ejaz Abbas |
Chief Manager |
Hotel Taj Palace |
| Sheikh Nadeem |
Chief Manager |
Silver Spoon |
| Ali Raza Jaffri |
Regional Manager |
Mazzeo Café |
| Murtaza Nasir |
General Manager |
Frangoz Café |
| Laeeq ur Rehman |
Branch Manager |
Pizza Fort |
| Jan Muhammad |
Branch Manager |
Almaida |
| Usman Butt |
General Manager |
White Palace |
| Ejaz Ahmed |
General Manager |
Grace Banquet |
| Abdullah Malik |
General Manager |
Mughal.e.Azam Hotel |
| Awoon Raza |
General Manager |
Royal Palace Hotel |
| Kashif Bajwa |
General Manager |
Barkat Events |
| Usman Peerzada |
General Manager |
Grace Marque |
| Shams |
Vice Principal |
Superior College |
| Asif |
Principal |
Standard College |
| Rizwan |
Vice Principal |
Concordia |
| Shumaila |
Vice Principal |
NISA College |
| Waleed Malik |
Principal |
SIIT College |
| Salman Javaid |
Marketing Manager |
SABAC |
| Javaid |
Vice Principal |
UCP |
| Qasim Ahmed |
Faculty Member |
UOG |
| Kashif Saeed |
Faculty Member |
GIFT University |
| Khurram |
Faculty Member |
Leadership College |
| Azhar Babar |
Principal |
ILM College |
| Kashif |
Founder |
ELC |
| Dr Sheraz |
Medical superintendent |
Allama Iqbal hospital |
| Dr Khadija ameen |
Doctor |
CMH |
| Dr Sadia |
Doctor |
Islam center |
| Dr Neelam Tariq |
Medical superintendent |
Sardar Beghum |
| Dr LailaTariq |
doctor |
Azad Kashmir trust hospital |
| Dr Mehmood |
Medical superintendent |
Sialkot medical complex |
| Dr ADEEL |
Doctor |
Amina hospital |
| Dr Mohsin |
Doctor |
Khalida hospital |
| Dr Shafique |
Specialist |
General hospital, Gohadpur |
Mr Syed Muhammad Belal (Director Campus) and Dr Shahid Javaid Butt (Director Academics) participated in these Panel Discussions to honor the speakers and they appreciated the overall activity. Mr Syed Belal awarded certificates and specially arranged a cup of tea with class of services marketing to encourage and motivate them to continue such industry oriented projects.