In the course of Services Marketing under the supervision of Mr. Usman Ehsan (Lecturer, Marketing) students of BBA and MBA were assigned a project to write Industry White Paper on Marketing of Services in Sialkot. In this project students were asked to select one industry and then conduct a series of Panel Discussion on Marketing of Services with experts of their selected industry to discuss the dynamics of that service industry. Over the period of two weeks students successfully conducted 15 Panel Discussion on following industries:
Following is the list of senior representatives who participated in these Panel Discussions:
Mr Syed Muhammad Belal (Director Campus) and Dr Shahid Javaid Butt (Director Academics) participated in these Panel Discussions to honor the speakers and they appreciated the overall activity. Mr Syed Belal awarded certificates and specially arranged a cup of tea with class of services marketing to encourage and motivate them to continue such industry oriented projects.
© Copyright UMT, 2015. All Rights reserved.