Mr Usman Ehsan published research paper in HEC recognized Journal
Friday, March 04, 2016Mr Usman Ehsan's research paper co-authored by Mr Khalid Mehmood Warraich (BZU, Multan) and Sanem Sehribanoglu (Yuzuncu Yil University, Turkey) titled as Measuring Brand Loyalty in cola market; a three dimensional approach has been accepted in Abasyn Journal of Social Sciences (HEC recognized). In this paper, they tested the approach of tri-dimensional brand loyalty measurement in context of products. Paper will be published in Volume -XI, Number -1 (June 2016) of Abasyn Journal of Social Sciences (HEC recognized).